Selina
Selina is one of the world’s fastest growing hospitality brands, blending beautifully designed accommodations with coworking, recreation, wellness, and local experiences. Custom built for today’s nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each property is designed in partnership with local artists, creators and tastemakers, breathing new life into existing buildings in interesting locations around the world -- from urban cities to remote beaches and jungles.
Here Samantha built and managed the art programs for new Selina locations, developing the company’s expanding brand by launching regional exhibitions, global artist residency initiatives, and recurring online programming.
Selina Now I Make
Selina's 'Art and Design' team create new experiences in every location. Samantha managed a team of creatives in up-cycling used materials to re-imagine unique furniture, adding a hand-crafted touch to every piece and every space. She collaborated with local curators and communities by leading workshops, hosting artist-in-residence programs, producing arts + culture events, and more.
S:Mag
S:MAG Is a 360 degree lifestyle magazine showcasing the best and latest in nomadic sub-cultures from around the globe. From spotlights on events, local artists, and music trends to highlights on social innovation, sustainability movements, and eco-friendly education - this publication offers everything that the brand values today as a cultural and experiential commodity. Samantha initiated and oversaw the execution for these quarterly editions.
Case Study:
Selina Gold Dust - Miami
Housed in a former 50’s motor hotel, Selina Gold Dust is a retro voyage back in time to the city’s buzzing, colorful past. Close to Miami Beach and Downtown Miami, the property is surrounded by extravagant architecture, chic boutiques, trendy cafés, and art galleries.
Samantha and her team crafted this space to blend modern design with retro vibes. Selina Gold Dust boasts stylish common spaces, beautifully-crafted rooms, and exceptional on-site amenities. Each piece of art selected, mural curated, and piece of furniture designed emphasizes the the theme of "modernized cabana swim club by day and throwback-themed hangout by night."
Curated to feature artwork by all local Floridian creators, the property offers a nostalgic and leisurely tone. Hand-crafted collage pieces, and deco designs carry through an edgy but inviting aesthetic.
Case Study:
Selina Chelsea - New York City
Selina Chelsea is a haven for nomads and travelers, redefining what it means to travel, work, and explore. Selina is not just an accommodation, it is a global platform.
Located in the heart of Manhattan's art district, Selina Chelsea NYC is just steps from popular cultural hotspots like Hudson Yards, the High Line, Madison Square Garden, and Chelsea Market. On-site features include a rooftop restaurant and pool, our exclusive The Gallery Bar and Cafe, an underground basement bar, and a carefully curated events program designed to highlight the best of New York City culture.
Rooted in Selina’s Latin origins and the artistic spirit of the neighborhood, the Selina Chelsea art program is designed to create a bridge between Latin American and New York City’s cultures and communities. Exclusively featuring Latinx artists, the program shines a spotlight on a community who for too long has been marginalized by the international art scene.
Inspired by the industrial structures of the neighborhood’s past, Selina Chelsea intends to serve as a home for the arts. It is a platform that fosters innovation, drives meaningful connections, and cross-pollinates ideas, creativity, and design.
Together, in partnership with the Aperture Foundation, PROXYCO and Subject Art, Samantha and her team have carefully curated the works of 14 different artists and their personal stories.